If you want the secret to a great campaign presentation in just five words, it is this . . .
Read MoreThis isn’t the first time I have examined trends facing United Ways. Unsurprisingly, three of the four trends I’ll share with you are …
Read MoreWith all the challenges facing workplace campaigns, it is absolutely essential that your message is as effective as possible. Based on our research with donors effective campaign messaging comes down to this . . .
Read MoreUnited Ways have found themselves facing a lot of situations that didn’t exist years ago. It is impossible for United Ways to change any of these situations either individually or collectively. The time has come for United Ways to change …
Read MoreUnited Ways have traditionally had what I refer to as a “campaign season.” That might have worked in the 1980’s or 1990’s, but in today’s charitable giving environment United Ways can no longer succeed by fundraising for a couple of months a year. You can transition your United Way to fundraising year-round by doing these five things . . .
Read MoreThere are two risks you may be taking with your United Way – are you taking the risk that . . .
Read More