The one word that succinctly and clearly describes how your United Way can be successful is . . .

What are You Changing?

Recently, we were facilitating a board and staff retreat and one of the board members said, “Right now we are helping people, but I am not sure we are changing things.”

Issue Focus Model, Community ImpactGary GoscenskiMarch 6, 2024Issue Focus Model, ChangeComment

Is Your United Way a Fundraiser or an Impact Funder?

Many United Ways are fundraisers. Fundraisers spend most of their time and effort conducting workplace campaigns and holding special event fundraisers to raise as much money as possible. Their goal is typically . . .

Fundraising, Issue Focus ModelGaryJanuary 12, 2023fundraiser, impact, Issue Focus ModelComment

What if Your Donors Were Members?

I am not one of those people who hates their cable company. The American Customer Satisfaction Index has found that out of 46 different industries, consumers rate cable service providers . . .

Donors, Issue FocusGarySeptember 28, 2022Issue Focus ModelComment

How Do We Change Ourselves?

United Ways have found themselves facing a lot of situations that didn’t exist years ago. It is impossible for United Ways to change any of these situations either individually or collectively. The time has come for United Ways to change …

Campaign, Issue Focus, Issue Focus ModelGaryJune 22, 2022issue focus, Issue Focus Model, workplace campaignComment

The Big Risk You Are Taking With Your United Way

There are two risks you may be taking with your United Way – are you taking the risk that . . .

Campaign, Issue Focus Model, DonorsGaryMarch 16, 2022Issue Focus Model, workplace campaign, donorsComment

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