How to Talk to Your Donors

Three tips to improve how you talk to your donors!

Donors, Communicating, MarketingGary GoscenskiApril 17, 2024donors, Communication, marketingComment

Achievement-Based Impact

If you haven’t been in the job market for a while, a lot of things have changed. One of the newer resume types is achievement-based resumes . . .

Communicating, Community ImpactGary GoscenskiFebruary 8, 2024community impact, CommunicationComment

Can Your United Way Do This?

What really caught my attention were the six words on the billboard “Donating to . . .”

Communicating, Issue FocusGary GoscenskiNovember 30, 2023issue focus, messageComment

Five Ways to Attract Donors

Attracting donors is a high priority at every United Way, so let’s look at five ways your United Way can attract donors.

Communicating, Donors, Issue Focus, VolunteersGary GoscenskiSeptember 27, 2023donors, Volunteering, issue focusComment

Create Your One Sentence Call to Action

Nearly every United Way struggles to attract donors, recruit volunteers, and explain what they do in one sentence. Do you want the secret formula for doing it in one sentence? Here it is!

Communicating, MarketingGary GoscenskiAugust 3, 2023Call to action, communicate, marketingComment

Three Indisputable Truths About United Ways

In our experience working with over 140 United Ways over the past 30 years, these three truths have repeated themselves time and time again.

Communicating, Donors, Issue FocusGary GoscenskiMay 25, 2023issue focus, donors, CommunicationComment

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